After what seems like forever, Millennial Burnout has finally launched! In classic burnout fashion, I first had the idea for Millennial Burnout around 4 years ago but lacked the motivation to push forward with it. It has taken time, encouragement, and naturally, a pandemic to force me to put MB into the world but here it is!
Millennial Burnout, as the name suggests, was born out of a state of chronic stress that has left me emotionally and physically tired for years, but I know I am not alone. I remember when I first searched the term ‘Millennial Burnout’ to see if anyone had beaten me to the post, I came across an amazing article describing what it's like to be a burned-out millennial. It was this article that spurred me on to create this brand, reminding me that I’m not alone in how I feel and more importantly, I really should use my 70k Art degree for something.
It made me understand that my constant brain fog, lack of sleep and feelings of being overwhelmed by the simplest task were felt by so many. For instance, did you know that in the UK 74% of us are so stressed, we’ve been unable to cope? Yeh, I too thought it would be higher and it probably is. If I were questioned for this survey, like most millennials I’d probably just say ‘yEh I'm FiNe LmAO’ and be thankful that I didn’t wake up that day questioning the answer to life the universe and everything (it's 42 by the way).
Like many millennial doing burnt-out gifted kid shit, I have struggled to put this brand into the world because if it's not perfect and 100% I don’t want it, but this is me pushing myself and hoping that my mediocre designs will be well received. The launch currently consists of 9 card designs but I am hoping to quickly grow the selection and eventually branch out into other fun products. Like all millennials, I’m a fan of candles, prints, keyrings, shirts with relatable quotes on and all other pointless materialistic crap that gives me a five-minute retail therapy high.
Finally, I just wanted to say a massive thank you to those around me who have always believed in my work and more importantly me, even when I didn’t.